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our founder Annelies Lambert

Nice to meet you!

My name is Annelies Lambert, the face behind the brand go as u.r

I was born & raised in Belgium, but I have lived and worked all across Europe and Asia for the past 15 years, working for several cosmetic, outdoor and food brands. I finally settled in Antwerp and launched my own sustainable brand. A one-stop vegan conscious concept in on-the-go beauty and fashion, go as u.r.

Inspired by non-conformist on-the-go explorers I want to inspire u to create and curate ur own routines. Healthier, more simplified and better for ourselves & our planet. Let’s be progressive together and join forces for a more equitable future. go as u.r.