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about belgian label go as ur

on-the-go label

Say hello to go as u.r, the new Belgian label for girls on the go. We design and create futureproof on- the-go fashion and vegan, natural beauty products for girls on the go with an active, transitional lifestyle. go as u.r translates colours, movement and expression into powerful simplicity and freedom.

on-the-go girls

We go as we are. Confident and bold. And always on the go. We are female urban cosmopolitans and curious explorers with a strong personality. go as u.r is our state of mind. It is the desire to be free, explore and express ourselves.

function x fashion

We create simple yet powerful shapes and silhouettes that enhance the feeling of being free.

We use high-performance, low-impact innovative materials.

We explore the power of colours to boost our performance and positively affect our mood.

function x nature-tech

We build light and long-lasting formulations and solutions.

We use natural ingredients and scientifically proven formulas for skin protection and regeneration.

We love to paint and play to create vibrant make-up looks.