about belgian label go as ur
Say hello to go as u.r, the new Belgian label for girls on the go. We design and create futureproof on- the-go fashion and vegan, natural beauty products for girls on the go with an active, transitional lifestyle. go as u.r translates colours, movement and expression into powerful simplicity and freedom.
We go as we are. Confident and bold. And always on the go. We are female urban cosmopolitans and curious explorers with a strong personality. go as u.r is our state of mind. It is the desire to be free, explore and express ourselves.
function x fashion
We create simple yet powerful shapes and silhouettes that enhance the feeling of being free.
We use high-performance, low-impact innovative materials.
We explore the power of colours to boost our performance and positively affect our mood.
function x nature-tech
We build light and long-lasting formulations and solutions.
We use natural ingredients and scientifically proven formulas for skin protection and regeneration.
We love to paint and play to create vibrant make-up looks.