W4: go as u.r generously partnered with W4 to support our work to promote girls’ and women’s empowerment around the world: your company is generously contributing a portion of the revenues from go as u.r to our work and you are a passionate champion of girls’ and women’s empowerment. What motivated you to incorporate this dimension in your business model? Why is this cause important to you?
Annelies: I think that this world needs more female voices and representation. Over the last months, during the Covid-19 pandemic, I have also realized that especially women are faced to many more challenges (no health / digital/ education access, violence, ...), and are much more suffering from its consequences.
Through the donations to W4 (1 EUR/ item sold), and through my UN volunteering, I want to help girls and women worldwide and give back.
Being able to do what I want, makes me feel highly privileged and it’s always been a priority to include a social dimension in my business that is close to my heart.
I am also looking forward to taking an active role in 2020 in W4, as e-mentor and ambassador.
W4: What are your objectives for go as u.r in the near and longer-term?
Annelies: More than ever, I want my company to be an extension of my voice, to help us stand strong and be proud of ourselves- to be a place that embraces a community that stands for support among women, freedom, equality.